The book was what we knew in 2026. Companion is where the conversation keeps moving — groomed case-study evidence, a maintained vendor registry, and custom research, organised by the disciplines a senior leader actually thinks in.
Continuously groomed, source-cited deployments — signal filtered from the trade-press noise.
An actively maintained map of who does what, by capability and region — not vendor marketing.
Commission a deep-dive on the platform or use case a strategic question turns on.
At its 2026 CEO Investor Day, Hyundai laid out a strategy that hedges against tariff and demand uncertainty by growing hybrids, robotics and autonomy simultaneously rather than betting on one technology path.
Saudi Arabia's PIF-Foxconn joint venture unveils two flagship EVs and a 2030 roadmap, testing whether state capital and legacy-automaker talent can conjure a domestic car industry from nothing.
A CBT News conversation with David Spisak exposes how dealership AI adoption is outrunning governance, data control and basic legal literacy — with real fines to prove it.
Every chapter of the book maps to a live discipline area. Pick up exactly where you left off.
Where ideas begin — inspiration, design, styling, and the digital modelling that turns a sketch into a vehicle concept.
Prototyping, the supplier web, procurement, and the testing and validation that prove a design works.
Making it real — manufacturing, assembly, inspection, and the quality gate that governs compliance.
Moving metal — logistics, the showroom and dealership experience, digital marketing, and lead generation.
Aftersales and service, resale and remarketing, and the connected car — data, ownership, and beyond.
The autonomous frontier and the human in the machine — AI ethics and the changing automotive workforce.
Strategy for senior leaders and the long view on where AI takes the industry next.
The fastest laboratory — how motorsport pioneers the AI techniques the wider industry later adopts.
From research to results
Companion is the research arm of Tucana AI — we help automotive organisations put this evidence to work.
Strategy and roadmaps for leadership teams.
AI systems built for your operation.
Executive capability, built to stick.
A structured maturity diagnosis via Ascension.
