The book was what we knew in 2026. Companion is where the conversation keeps moving — groomed case-study evidence, a maintained vendor registry, and custom research, organised by the disciplines a senior leader actually thinks in.
Continuously groomed, source-cited deployments — signal filtered from the trade-press noise.
An actively maintained map of who does what, by capability and region — not vendor marketing.
Commission a deep-dive on the platform or use case a strategic question turns on.
Lear says its new Michigan plant, built on a decade of automation acquisitions, will cut conversion costs by up to 15% and serve as the model for its worldwide footprint.
A $520,000 radar order discloses more about scale and strategy at Swedish sensor specialist Acconeer than its size suggests, and hints at a wider consumer-electronics-to-automotive migration.
General Motors is adding hybrid power to its large SUVs after years betting on EVs alone — but analyst John Murphy argues the move is built to hold share, not win it.
Every chapter of the book maps to a live discipline area. Pick up exactly where you left off.
Where ideas begin — inspiration, design, styling, and the digital modelling that turns a sketch into a vehicle concept.
Prototyping, the supplier web, procurement, and the testing and validation that prove a design works.
Making it real — manufacturing, assembly, inspection, and the quality gate that governs compliance.
Moving metal — logistics, the showroom and dealership experience, digital marketing, and lead generation.
Aftersales and service, resale and remarketing, and the connected car — data, ownership, and beyond.
The autonomous frontier and the human in the machine — AI ethics and the changing automotive workforce.
Strategy for senior leaders and the long view on where AI takes the industry next.
The fastest laboratory — how motorsport pioneers the AI techniques the wider industry later adopts.
From research to results
Companion is the research arm of Tucana AI — we help automotive organisations put this evidence to work.
Strategy and roadmaps for leadership teams.
AI systems built for your operation.
Executive capability, built to stick.
A structured maturity diagnosis via Ascension.
