05Chs 13–15

Lifecycle & Customer

Aftersales and service, resale and remarketing, and the connected car — data, ownership, and beyond.

Case-study evidence

Predictive Service Scheduling from Connected-Car Telemetry

A brand used connected-vehicle telemetry to predict service needs and pre-emptively book appointments, lifting workshop utilisation and customer retention.

3 June 2026 · CuratedPDF →

Lifecycle & CustomerUS

Over-the-Air Updates Cut Recall Costs

An OEM resolved a software-related campaign over the air instead of through workshop visits, sharply reducing campaign cost and customer disruption.

21 May 2026 · CuratedPDF →