01Chs 1–3

Discovery & Concept

Where ideas begin — inspiration, design, styling, and the digital modelling that turns a sketch into a vehicle concept.

Case-study evidence

Generative Design Compresses the Concept Phase

An OEM design studio used generative design to explore thousands of structural concepts against weight and stiffness targets, cutting weeks from the early concept phase.

11 June 2026 · CuratedPDF →